Our Values

At This End Up, our values are rooted in clarity, collaboration, and progress. We believe every business has unique strengths, and our role is to help uncover and amplify them. By putting strategy first, we create a foundation where people, processes, and technology work seamlessly together. We value honesty and transparency in every interaction, building trust as true partners in growth. Most importantly, we are driven by impact — empowering our clients with practical solutions that reduce complexity, unlock new opportunities, and position their businesses for long-term success.

Our Journey

At End Up Consulting, our foundation is built on the bedrock of real-world business experience. Unlike traditional consultancies where theoretical knowledge often precedes practical application, our team is composed of seasoned professionals who have been in the trenches. Each consultant brings a wealth of firsthand knowledge, having faced and overcome the very challenges our clients encounter. This depth of experience ensures that the strategies we recommend are not only theoretically sound but have been tested and honed in the heat of actual business battles.

While our roots are deeply planted in practical experience, our approach is also refined by time-tested methodologies. We blend our real-world insights with the best of established and emerging business strategies, creating a unique alloy that is both innovative and reliable. Our methodologies are not static; they evolve as we incorporate lessons learned from each engagement, ensuring that our advice remains at the forefront of business thought leadership. This dynamic fusion of experience and methodology allows us to tailor our services to the specific needs of each client, ensuring relevance, applicability, and impact.

Our Team

Nick Mosgrove

Founder

Nick Mosgrove is the founder of This End Up Consulting, where he helps businesses uncover their strengths and align strategy, sales, and digital systems to drive sustainable growth. With a background spanning national leadership roles in the beverage alcohol industry and hands-on experience across construction, healthcare, and professional services, Nick brings a unique balance of big-picture strategy and practical execution. Known for his collaborative approach and focus on fundamentals, he is passionate about reducing complexity, building efficiency, and helping organizations reach their next level of success.

Greg Smith

Strategy Partner

Greg Smith is a senior consultant with This End Up, known for his people-first leadership and decades of experience in multinational organizations. With more than 30 years in senior roles, Greg has built a career on fostering collaboration, guiding teams through complex challenges, and creating environments where people and businesses can thrive. His depth of experience and approachable style make him a trusted advisor who understands both the human and organizational sides of growth.

Keith Gillespie

Marketing Partner

Keith Gillespie is a marketing consultant with This End Up, bringing deep expertise from senior roles at global companies including Diageo and Conagra. With decades of experience shaping brand strategy, driving market growth, and leading high-performing teams, Keith combines a sharp strategic mind with a practical, results-driven approach. His extensive background in consumer goods and brand management allows him to craft marketing strategies that resonate with audiences while delivering measurable business impact.

This Is Us In Numbers

$255M

Clients’ Income during 2024

Projects

Industries

Years of Experience